Testing shows what actually works for your audience, rather than guesses. Start with changes most likely to make a big difference.
High-impact tests
- Offer: free consultation vs discount vs free trial.
- Headline: outcome-focused vs problem-focused.
- Form length: 3 fields vs 5 fields.
- Call to action: “Get a quote” vs “Chat on WhatsApp”.
- Price display: showing prices vs “Get prices”.
Medium-impact tests
- Hero image: product vs people vs result.
- Testimonials placement.
- Video vs no video.
- Long vs short page.
- Guarantee wording.
Lower-impact tests
- Button colour.
- Small wording changes.
- Icon styles.
Run tests properly
- Change one main thing at a time.
- Split traffic evenly.
- Run until you have enough conversions; plan with our sample size calculator.
- Check significance with our A/B test calculator.
Read A/B testing mistakes and A/B testing for beginners.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
