Meta ads · ConversationsReal Ads Manager data
Kombucha orders on WhatsApp (August 2026): 1,029 conversations at ₹8.13 each.
Click-to-WhatsApp ads with a WhatsApp form that asks for the delivery area, so the team can confirm delivery and take the order in the chat.
1,029conversations started
₹8.13per conversation
₹8,368total ad spend
1.17 lakhimpressions
66,435people reached
₹71.60cost per 1,000 impressions
Source: Meta Ads Manager campaign export. Each person saw the ad 1.76 times on average. Conversations are chats started from the ad; they are enquiries, not confirmed sales.
Straight from Meta Ads Manager
The campaign
The campaign
Client: Rapha-Bucha, a kombucha brand from Bengaluru.
Offer: Naturally fermented kombucha in a 4-bottle starter pack, ordered on WhatsApp.
Audience: people aged 18 to 45 across India, with Meta finding the best buyers.
How it worked
- Click-to-WhatsApp and Messenger ads, so every result is a real person starting a chat
- A clear offer in the ad, so the people who message already know what they are asking about
- No long form: the chat is the enquiry, which lowers the cost per lead
- Results tracked as conversations started, straight from Meta Ads Manager
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