4,189 conversations at ₹10.73 each.
Click-to-WhatsApp and Messenger ads for Digital Janit's digital marketing courses and for AMJAM Solutions' own services. Every figure on this page comes straight from Meta Ads Manager.
Source: Meta Ads Manager campaign export, 14 October 2023 to 2 October 2026. Conversations are chats started from an ad; they are enquiries, not confirmed sales.
The story
Fill digital marketing course batches and bring in enquiries for agency services, on a small budget, by getting people to start a chat instead of filling a long form.
- Ran click-to-WhatsApp and Messenger ads, so every click opened a real conversation
- Led with clear, low-price entry offers: courses at ₹99, ₹299, ₹499 and ₹999
- Used Meta's tailored message campaigns with ready-made questions to start the chat
- Tested 37 campaigns, then moved budget to the cheapest sources of conversations
- Ran low-cost awareness ads alongside: 1.86 lakh people reached for ₹253
What each campaign paid for a chat
Every campaign with 100 or more conversations. Hover a bar for details. Lower is better.
Show as a table
| Campaign | Conversations | Spent | Cost each |
|---|---|---|---|
| Tailored messages, Jan 2025 | 247 | ₹720 | ₹2.92 |
| Tailored messages, May 2024 | 131 | ₹546 | ₹4.17 |
| SEO course at Rs 99 | 599 | ₹4,575 | ₹7.64 |
| Course offer: main ad | 1149 | ₹9,780 | ₹8.51 |
| Course at Rs 499, recorded batch | 1191 | ₹11,789 | ₹9.90 |
| Course at Rs 99, engagement | 111 | ₹1,518 | ₹13.67 |
| Course at Rs 999 | 209 | ₹3,781 | ₹18.09 |
| Course at Rs 999, recorded | 103 | ₹1,884 | ₹18.29 |
| Agency services leads | 204 | ₹4,889 | ₹23.97 |
Straight from Meta Ads Manager
Screenshots of the campaigns in Meta Ads Manager, with results, cost per result, spend, impressions and reach.
Three lessons from ₹46,054 of ads
Tailored messages win
Campaigns with ready-made chat questions got the cheapest conversations: ₹2.92 and ₹4.17 each, three to four times cheaper than average.
Low entry prices bring volume
The ₹99 SEO course and ₹499 recorded batch brought 1,790 conversations between them at under ₹10 each. Higher prices cost about twice as much per chat.
Services cost more per lead
Agency service ads cost ₹23.97 per conversation, more than courses. That is expected: a business client is worth far more than a course sale, so a higher cost per lead still pays.
Services used
Meta ads pricesFind out where your next customers will come from
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