Anchor text is the clickable text of a link. It tells readers and search engines what the linked page is about.
Types of anchor text
| Type | Example |
|---|---|
| Descriptive | our AC repair service in Gurugram |
| Branded | CoolFix |
| Exact keyword | AC repair Gurugram |
| Generic | click here, read more |
| URL | www.coolfix.in |
On your own website
- Use descriptive anchors that fit the sentence.
- Avoid “click here” for important links.
- Vary the wording naturally.
From other websites
You usually cannot control how others link to you, and that is fine. Natural links mostly use your brand name or URL. Asking for or buying many exact-keyword anchors looks manipulative and can break Google’s spam policies.
Image links
For linked images, the image’s alt text acts as anchor text, so describe it.
Check your links
Inspect link URLs with our URL parser and keep slugs clean with our URL slug generator.
Read internal linking for small websites.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
