When a product sells out, interested shoppers often leave. A “notify me” button captures them and brings them back when stock returns.
How it works
- Out-of-stock product pages show “Notify me when available”.
- Shoppers enter their email or WhatsApp number.
- When stock returns, they get an automatic notification.
Shopify and WooCommerce apps provide this feature.
Why it works
- Shoppers asked for it, so interest is high.
- It shows you which products have demand.
Write a good notification
- Subject: “It’s back: the cotton kurti you wanted”.
- Product image and price.
- Limited stock note, only if true.
- Direct link to the product.
Use the demand data
Notify-me sign-ups show which products to restock first and in what quantity. Plan stock with our reorder point calculator.
Consent
Make clear they will get a notification, and ask separately if they want other marketing emails.
Estimate value with our email revenue calculator.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
