Baisakhi (Vaisakhi), around 13–14 April, is a harvest festival and a major occasion in Sikh tradition. It is celebrated with fairs, bhangra, gurdwara visits and feasts, especially in Punjab and Haryana.
Who benefits most
- Clothing stores: Punjabi suits, kurta-pyjamas, phulkari.
- Restaurants and dhabas: festive thalis.
- Sweet shops.
- Event organisers and banquet halls: Baisakhi nights.
- Agriculture-related businesses: tractors, equipment, seeds after harvest.
Offer ideas
- Festive ethnic wear collections.
- Baisakhi special thalis and family meals.
- Harvest season offers on equipment and vehicles.
- Bhangra nights at venues.
Content ideas
- Bhangra and harvest celebration reels.
- The meaning of Baisakhi.
- Farmers’ stories, with permission.
- Greetings from our festival post maker.
Be respectful
Baisakhi holds religious significance. Keep religious imagery respectful and avoid using sacred symbols as props for promotions.
Other new years at the same time
Mid-April also brings Bihu in Assam, Puthandu in Tamil Nadu, Vishu in Kerala and Pohela Boishakh in Bengal. National brands can run one “new year” campaign with regional versions. Plan with our festival marketing calendar.
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