A blog helps you rank for questions customers ask and builds trust. Setting it up well from the start saves rework.
Structure
- URL like /blog/post-name/.
- A small set of categories matching your services.
- Avoid many thin tag pages; noindex them if used.
Post template
- Clear title and introduction.
- Headings, short paragraphs and images.
- Author and date.
- Table of contents for long posts.
- Related services and posts at the end.
- Article structured data.
Internal links
Every post should link to a relevant service page. Read internal linking.
A sustainable plan
Two good posts a month beat ten rushed ones. Plan topics with our content calendar generator and titles with our blog title generator.
Promote posts
Share on social media, WhatsApp and email.
Read does blogging work for SEO?
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
