AI tools and search engines build a picture of businesses from many sources. Being mentioned consistently by credible sites helps them understand who you are and what you are known for.
Where mentions come from
- Local and industry news.
- Associations, partners and suppliers.
- Reviews on Google and other platforms.
- Community discussions and Q&A sites.
- Podcasts, events and interviews.
- Social media and LinkedIn.
Make mentions consistent
Same business name, description and specialities everywhere. Mark up your organisation details with our organisation schema generator, including sameAs links to official profiles.
Earn mentions
- Share expertise publicly; format posts with our LinkedIn post formatter.
- Pitch stories to local media.
- Collaborate with partners.
Links still matter
Mentions with links are best, but unlinked mentions still build recognition.
Read digital PR.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
