An email list of people who want to hear from you is one of the most valuable things a business can own. Here is how to build one from nothing.
Give people a reason to join
- A discount on the first order or visit.
- A useful guide or checklist.
- Early access to sales and new arrivals.
- Members-only tips or offers.
Where to collect emails
- Website sign-up form: in the footer and on key pages.
- Pop-up with an offer: shown after some time or on exit, not immediately.
- Checkout and booking: with a clear opt-in tick box.
- Billing counter: ask customers if they would like offers by email.
- Social media: link to a sign-up page from your bio.
- Events and camps: collect details with consent.
Get clear consent
Only add people who agreed to receive marketing emails. Tell them what they will get and how often, and make unsubscribing easy. This is required under India’s data protection law and keeps your emails out of spam.
Never buy lists
Bought lists damage your sender reputation, break privacy rules and rarely bring customers.
Keep your list clean
Remove invalid addresses and duplicates with our email list cleaner.
Track growth
Forecast your list with our list growth calculator. Then set up a welcome email sequence so new subscribers hear from you straight away.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
