Templates save time, but many businesses use the same popular designs, so feeds start to look alike. A few changes make templates your own.
Set up a brand kit first
- Logo files.
- 2–3 brand colours; extract them from your logo or photos with our palette tool.
- One heading font and one body font.
Customise every template
- Replace all colours with your brand colours.
- Swap fonts for your brand fonts.
- Use your own photos instead of stock images.
- Remove decorative elements that do not fit your style.
Create your own master templates
Design 5–8 templates for your regular post types: tips, offers, reviews, announcements, festivals. Reuse them consistently.
Festive posts
Festival greetings are where templates look most generic. Add your products, team photos or local touches. Our festival post maker adds your business details automatically.
Check licences
Some template elements and photos are for limited use. Check the licence, especially for ads and printed material.
Mix templates with real content
Real photos and videos of your business should make up much of your feed.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
