Good candidates check your website before applying. A careers page helps small businesses compete with bigger employers for talent.
What to include
- Why work here: culture, growth, learning, benefits.
- Team photos and stories.
- Current openings: role, location, experience, responsibilities, salary range if you can share.
- Hiring process: steps and timeline.
- How to apply: a short form or email address.
Write clear job descriptions
- A clear job title people search for.
- What they will actually do day to day.
- Must-have vs nice-to-have skills.
- Working hours and location or remote options.
Format descriptions as clean HTML with our text to HTML converter.
Job posting structured data
Adding JobPosting schema can help openings appear in Google’s job search experience.
Share openings
Post roles on LinkedIn with our LinkedIn post formatter, and on job portals.
Respond to applicants
Acknowledge every application. Silence damages your reputation with candidates.
See our careers page.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.



