Chhath Puja comes a few days after Diwali. It is a very important festival for people from Bihar, Jharkhand and eastern Uttar Pradesh, and large communities celebrate it in Delhi NCR, Mumbai and elsewhere.
Who benefits most
- Puja item sellers: soop, daura, fruits, sugarcane, thekua ingredients.
- Clothing stores: new clothes for the occasion.
- Travel and bus operators: people travelling home.
- Grocery and fruit vendors.
- Local businesses near ghats and water bodies.
Offer ideas
- Complete Chhath puja kits with home delivery.
- Bulk fruit and sugarcane orders.
- Travel bookings for the journey home.
- Thekua and prasad ingredient packs.
Serve communities away from home
In cities like Delhi, Gurugram and Mumbai, many families celebrate away from their home states. Local businesses that supply puja items or arrange community ghat facilities earn real goodwill.
Be respectful
Chhath involves strict fasting and devotion. Keep promotions simple, helpful and respectful of the occasion.
Communicate
Send opted-in customers a short message about kit availability and delivery with our broadcast writer, and share respectful greetings made with our festival post maker.
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