Your domain name is your address online. It appears on visiting cards, vans, ads and emails, so choose carefully.
Good domain names are
- Short: easy to type on a phone.
- Easy to say and spell: pass the “tell it over the phone” test.
- Brandable: your business name, or close to it.
- Free of hyphens and numbers where possible.
Keyword or brand?
Domains like “bestacrepairgurgaon.com” do not give a significant ranking boost and can look spammy. A brandable name is usually better long-term.
Check before buying
- Is the name trademarked by someone else?
- Are matching social media handles available?
- Does it mean something unfortunate in another language?
Register it properly
- In your business’s name, using an email you control.
- Turn on auto-renew and registrar lock.
- Keep login details safe; do not let a developer own it.
Buy variations
Consider buying both .com and .in versions to protect your brand. Read .in vs .com.
Need a name or tagline? Try our tagline generator.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
