For urgent or high-value services, many customers prefer to call. On mobile, a tap-to-call button turns interest into a conversation instantly.
Who benefits most
- Emergency services: plumbers, locksmiths, ambulances, pest control.
- Clinics and hospitals.
- Real estate and automobile dealers.
- Professional services for urgent issues.
Set it up
- Link phone numbers with tel: links; create them with our click-to-call link generator.
- Put the number in the header on mobile.
- Add a call button to the sticky bar.
- Show hours when calls are answered.
Answer the calls
The biggest leak is missed calls. Make sure someone answers during listed hours, and call back missed calls quickly.
Track calls
- Track clicks on call buttons as events in Analytics.
- For deeper tracking, call tracking numbers show which source brought each call.
- Ask callers how they found you.
Value of a call
Know what each call is worth with our lead value calculator.
Read sticky mobile CTAs.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
