Cloud kitchens have no dining room, so all discovery happens online. Delivery apps are essential at the start, but brands that build direct customers are more profitable.
1. Win on delivery apps first
- Professional food photos for every item.
- A focused menu with clear best-sellers.
- Quick preparation times and good packaging.
- Reply to reviews and fix recurring complaints.
2. Know your real margins
Commissions, discounts and packaging add up. Calculate profit per order with our profit calculator.
3. Build a brand people remember
- A clear concept and name.
- Branded packaging with a QR code to order directly.
- An Instagram presence with food reels and behind-the-scenes kitchen content.
4. Direct orders
Offer a small benefit for ordering on WhatsApp or your website. Set up a catalogue as in our WhatsApp catalogue guide.
5. Multiple brands from one kitchen
Many cloud kitchens run several virtual brands. Give each a distinct menu and identity.
6. Repeat customers
Weekly specials, meal subscriptions for office workers and loyalty rewards bring regulars back.
See marketing for restaurants and cloud kitchens.
Marketing for your industry: see how we help businesses like yours, from clinics and restaurants to builders and manufacturers.
