Visitors judge credibility within seconds, mostly from design. A dated or careless site makes even good businesses look risky.
Design signals of trust
- Clean, consistent layout and typography.
- Real photos of people and places.
- No broken images, typos or outdated dates.
- Readable text with strong contrast; check with our contrast checker.
- Fast loading and HTTPS.
Content signals
- Full address and contact details.
- Clear prices or price guidance.
- Reviews and ratings; track yours with our review rating calculator.
- Policies: refund, privacy, terms.
- Recent content: news, projects, blog posts.
Page by page
- Home: who you are and proof.
- Service pages: process and guarantees.
- Forms: privacy note and response time.
- Checkout: secure payment logos and support contact.
Read trust signals and trust badges.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
