Digital Growth 180: Building an Agency Day by Day

Digital Growth 180 is our day-by-day video series on starting a digital marketing agency. Each episode is about a minute long and covers one step. Start with Day 0 above, then watch the episodes below in order.

What the series covers

• Day 0 to 4: the plan and the mindset for launching an agency.
• Day 5: defining the services your agency will offer.
• Day 6: setting your pricing.
• Days 8 and 9: building the agency website.
• Day 10: a recap of days 1 to 9.
• Day 11: starting the journey to getting clients.
• Day 12: pitching your first client.

Lessons worth taking from it

1. Niche down. Offer a few services you can deliver well instead of everything.
2. Price for value. Work out what a client gains from your service, not only your hours. Package your services so clients can compare easily.
3. Your website is your portfolio. Show your process, results and how to contact you.
4. Pitch with research. Look at the prospect's website and Google profile first, and show them two or three specific fixes.
5. Be consistent. Showing up every day, as this series does, builds trust over time.

Useful tools for new agencies

Write a clear one-line pitch with our USP generator and plan your first quarter with the marketing plan generator.

All episodes in order

• 1:00Day 1 of Digital Growth 180
• 1:01Day 2 of Digital Growth 180
• 1:01Day 3 of Digital Growth 180
• 1:01Day 4 of Digital Growth 180
• 1:00Day 5 of Digital Growth 180 | Define the Services for Digital Marketing Agency
• 0:57Day 6 of Digital Growth 180 | Defining the Pricing of a Digital Marketing Agency
• 0:57Day 8 of Digital Growth 180 | Let’s Build the Website
• 1:02Day 9 of Digital Growth 180 | Let’s Build the Website (Part - 2)
• 0:58Day 10 of Digital Growth 180 | Let’s Wrap Up – A Recap of Days 1 to 9
• 1:00Day 11 of Digital Growth 180 | Let’s Start the Journey to Getting Clients
• 0:58Day 12 of Digital Growth 180 | Start Pitching the Client
• Day 12 of Digital Growth 180 | Start Pitching the Client0:58Day 12 of Digital Growth 180 | Start Pitching the Client
• 0:20