Diwali is the biggest shopping season of the year for most Indian businesses. Planning early and running a clear campaign can bring a large share of your yearly sales.
Timeline
| When | What to do |
|---|---|
| 6–8 weeks before | Plan offers, stock, budget and content |
| 3–4 weeks before | Start teaser posts; build your WhatsApp and email list |
| 2–3 weeks before | Launch ads and offers; gifting content |
| Dhanteras to Diwali | Peak offers, reminders and greetings |
| After Diwali | Thank customers; ask for reviews |
Check exact dates in our festival marketing calendar.
Offer ideas
- Gift hampers and bundles.
- Corporate gifting for local businesses.
- Early-bird discounts for booking ahead.
- Free gift wrapping or delivery.
- Festive packages: salon makeovers, home cleaning, décor.
Content ideas
- Gift guides by budget: under ₹500, ₹1,000, ₹5,000.
- Behind the scenes: preparing festive stock.
- Décor and styling tips.
- Customer stories and unboxings.
- A greeting post with your business name; make one with our festival post maker.
Channels
- WhatsApp: offers to opted-in customers, a few times in the season.
- Meta ads: start early, before costs rise closer to the festival.
- Google Business Profile: festive offer posts and special hours.
Do not forget
Update your hours on Google, prepare stock and staff, and have fast replies ready for the rush of messages.
Want to go deeper? Our complete guides cover each channel in detail, from SEO to WhatsApp.
