Online store blogs work when they help shoppers decide and use products, and link to the right products and categories.
Content types
- Buying guides: “How to choose a mattress for back pain”.
- Comparisons: “Cotton vs linen bedsheets”.
- Gift guides: by occasion and budget.
- Care guides: “How to wash silk sarees”.
- Styling and use ideas.
- Size and fit guides.
Link to products
Every post should link to relevant categories and products, with clear buttons.
Plan by season
Align posts with festivals and seasons; plan with our content calendar generator.
Write good titles
Draft titles with our blog title generator.
Measure
Track blog visits that lead to product views and sales in Analytics.
Read setting up a blog.
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