Eid al-Fitr, which marks the end of Ramadan, and Eid al-Adha are major celebrations for millions of Indian families. Demand rises for clothes, food, sweets, gifts and hospitality.
Who benefits most
- Fashion: ethnic wear, kurtas, footwear and accessories.
- Restaurants, caterers and sweet shops.
- Dry fruits, dates and gift hampers.
- Salons, mehendi artists and makeup artists.
- Perfume (attar) and jewellery stores.
During Ramadan
- Iftar specials and late-night menus for restaurants.
- Extended evening hours; update your Google Business Profile.
- Dates and dry fruit hampers.
- Pre-order Eid outfits and tailoring.
For Eid
- Eid collections and gift guides.
- Sheer khurma, sweets and catering packages.
- Family feast packages at restaurants.
- Mehendi and makeup bookings.
Content ideas
- Outfit inspiration and styling.
- Recipes and food traditions.
- Respectful greetings made with our festival post maker.
Be respectful
Keep content sensitive to the religious significance of the occasion, and avoid stereotypes.
Timing
Eid dates follow the lunar calendar and are confirmed close to the day. Plan with our festival marketing calendar and stay flexible.
Want to go deeper? Our complete guides cover each channel in detail, from SEO to WhatsApp.
