Email

Email Marketing Mistakes Small Businesses Make

The most common email marketing mistakes, from bought lists to no welcome email, and how to fix each.

AMAMJAM Solutions teamRewari, Haryana 17 Feb 20263 min read
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    Email can be one of your best channels, but these mistakes hold many businesses back.

    List mistakes

    1. Buying or scraping email lists.
    2. Never cleaning the list.
    3. No clear reason for people to subscribe.

    Setup mistakes

    1. Sending from a free Gmail address.
    2. No SPF, DKIM and DMARC; create records with our SPF and DMARC generator.
    3. No welcome email or automation.

    Content mistakes

    1. Only sales emails.
    2. Vague subject lines; test with our subject line checker.
    3. Too many messages and buttons in one email.
    4. Designs that break on mobile.

    Strategy mistakes

    1. Inconsistent sending: three emails one week, nothing for months.
    2. Same email to everyone, no segmentation.
    3. Not tracking clicks and sales.
    4. Hiding the unsubscribe link.
    5. Giving up after a few campaigns.

    Read our complete email marketing guide.

    Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.

    AM
    Written by the AMJAM Solutions team

    Our specialists handle email marketing for businesses across India from our office in Rewari. We update our articles as platforms change.

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