The right email platform makes it easy to build forms, send campaigns and automate follow-ups. Here is what to compare, and how common options fit different businesses.
What to compare
- Pricing model: by number of contacts or by emails sent.
- Automation: welcome, follow-up and cart flows.
- Integrations: your website, Shopify, WooCommerce or CRM.
- Templates and editor: easy, mobile-friendly design.
- Deliverability features: domain authentication and list cleaning.
- Other channels: some also offer SMS or WhatsApp.
Common options
| Platform | Often suits |
|---|---|
| Brevo | Service businesses and growing lists; email plus other channels |
| Mailchimp | Simple newsletters and small businesses |
| Klaviyo | Online stores, especially on Shopify |
| Zoho Campaigns | Businesses already using Zoho tools |
| Shopify Email | Small Shopify stores wanting simple campaigns |
Pricing and features change often, so check each platform’s current plans before deciding.
Our recommendation
Start with a platform that integrates with your website or store and has the automation you need now. Moving later is possible but takes effort.
Set up authentication first
Whichever you choose, set up SPF, DKIM and DMARC for your domain. Our SPF and DMARC generator helps, and this guide explains them.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
