“Subscribe to our newsletter” rarely works. Visitors need a clear reason and an easy form.
Give a reason
- A discount on the first order.
- A free guide or checklist.
- Early access to sales.
- Useful tips: “One GST tip every fortnight”.
Where to place forms
- Footer of every page.
- End of blog posts.
- A slide-in after scrolling.
- Exit-intent on desktop.
- Checkout, as an unticked option.
Keep it short
Email address only, or name and email. Ask more later. Plan fields with our form question builder.
Wording
Get 10% off your first order, plus early access to new collections. One or two emails a month. Unsubscribe anytime.
After sign-up
Show a thank-you message and deliver the promise immediately.
Estimate growth
Model how many subscribers you could gain with our email list growth calculator.
Read sign-up incentives.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
