An incentive gives people a reason to share their email. The best incentives attract future customers, not just freebie hunters.
Ideas by business type
| Business | Incentive |
|---|---|
| Online store | 10% off first order, free shipping |
| Restaurant | Free dessert on next visit, birthday treat |
| Salon or spa | ₹200 off first service |
| Clinic | Health tips guide, reminder service |
| Coaching | Free study plan or sample test |
| B2B | Industry checklist, price guide, case study |
| Real estate | Project price list, home buying guide |
Keep discounts profitable
Check that your welcome discount still leaves profit with our discount calculator.
Match the incentive to what you sell
A free phone giveaway attracts everyone; a free skincare routine guide attracts skincare buyers.
Collect offline too
At the counter: “Give your email for your digital bill and a birthday offer.”
Estimate the impact
Model list growth with our list growth calculator.
Read lead magnet ideas.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
