Customers often tell you what to improve, if you ask in a simple way.
Types of feedback emails
- One-question rating: “How would you rate your experience?” with clickable stars or numbers.
- Net Promoter Score: “How likely are you to recommend us?” (0–10).
- Short survey: 3–5 questions about a recent purchase or service.
- Open question: “What is one thing we could do better?”
Keep it short
Fewer questions get more responses. Say how long it takes.
Act on responses
- Thank happy customers and invite them to leave a public review; use our review request generator.
- Contact unhappy customers personally and fix the issue.
- Look for patterns and share them with your team.
Use feedback in marketing
With permission, turn great feedback into testimonials. Use common words customers use to describe you in your copy. Build personas from responses with our customer persona generator.
Do not filter reviews
Do not send only happy customers to review sites while hiding unhappy ones; platforms treat this as review gating.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
