An Instagram feed on your website shows fresh content and social proof. But many feed widgets slow pages significantly.
When it helps
- Visual businesses: food, fashion, salons, interiors, travel.
- When your Instagram is active and high quality.
Options
- Embedding individual posts with Instagram’s embed code.
- Feed plugins and widgets connected through Instagram’s official API.
- A static gallery of selected posts, updated occasionally, linking to Instagram.
Watch performance
- Load feeds lower on the page, lazily.
- Limit the number of posts shown.
- Prefer lightweight solutions; test speed before and after.
For static galleries, compress images with our image compressor.
Curate the look
A consistent feed looks better on your site; plan it with our grid preview.
Keep the connection working
API connections can expire. Check the feed regularly.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
