Owners often think a domain like bestplumberdelhi.com will rank automatically, or that older domains always win. Neither is true today.
Exact-match domains
- Google reduced the advantage of keyword domains years ago.
- They can look spammy and limit brand growth.
- They do not replace good content and reputation.
Domain age
Older domains often rank well because they have accumulated content and links over time, not because of age itself.
Buying expired domains
Buying expired domains to redirect their links for ranking manipulation can break Google’s spam policies.
What matters
- A memorable, brandable name; brainstorm with our tagline generator.
- Clean URLs on the site; create them with our URL slug generator.
- Consistent use over time.
Read choosing a domain name.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
