Many younger people prefer Instagram. But Facebook still has a huge number of users in India, especially adults over 30, families and people in smaller towns.
Why you still need a Page
- It is required to run Facebook and Instagram ads.
- People check it for reviews, hours and legitimacy.
- Facebook groups and Marketplace are active in many cities.
- Older customers and parents often prefer Facebook.
Who should invest more in Facebook
- Businesses serving families, parents and older customers.
- Local services in smaller cities.
- Real estate, education, healthcare and automobiles.
- Community-driven businesses.
A low-effort approach
- Cross-post Instagram content to Facebook through Meta Business Suite.
- Keep the Page information complete and accurate.
- Reply to messages and reviews promptly.
- Join and help in local groups.
What works on Facebook
Videos, photos of real work, local news and community updates, offers and events. Draft posts with our caption generator and post at active times using our best time to post tool.
Read Instagram vs Facebook for business.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
