You do not need expensive tools to find the keywords your customers use. Google gives you most of what you need for free. This method works for any local or national business.
Step 1: list your services in customers’ words
Write every service or product you sell, then rewrite each the way a customer would say it. Customers search “braces cost”, not “orthodontic treatment pricing”. Ask your staff what people say on the phone.
Step 2: add locations and modifiers
Combine services with cities, areas and words like “near me”, “best”, “cost” and “price”. Our keyword combiner creates every combination in one click.
Step 3: use Google’s autocomplete
Type your main phrase into Google slowly and note the suggestions. Add letters (“dentist in rewari a”, “b”, “c”) to see more. These are real searches people make.
Step 4: check “People also ask” and related searches
The questions box and related searches at the bottom of the page show what else people want to know. Each question can become a section or an article. Our question keyword generator gives a starting list.
Step 5: estimate volume with Google Keyword Planner
Keyword Planner is free inside a Google Ads account (you do not need to run ads). It shows rough monthly search ranges. Use it to compare ideas, not as an exact count.
Step 6: look at what already works in Search Console
If your site is live, Search Console shows the searches you already appear for. Phrases where you rank on page two are often the quickest wins.
Step 7: group keywords into pages
| Page | Keywords it targets |
|---|---|
| Root canal treatment in Rewari | root canal Rewari, root canal cost Rewari, painless root canal |
| Dental implants in Rewari | dental implants Rewari, implant cost, tooth implant near me |
One page per group, with the main phrase in the title and heading. That is your SEO plan. Read the complete SEO guide for what to do next.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
