Gift cards are popular for festivals, birthdays and corporate gifting. They bring revenue upfront and introduce new customers.
Benefits
- Cash received before products are shipped.
- New customers through gifting.
- Recipients often spend more than the card value.
- Corporate bulk orders.
Set-up
- Shopify has built-in gift cards on many plans; WooCommerce uses plugins.
- Offer fixed values (₹500, ₹1,000, ₹2,000) and custom amounts.
- Digital delivery by email or WhatsApp with a personal message.
Store credit
Offer store credit for returns instead of refunds where appropriate (with clear policies), and for loyalty rewards.
Seasonal promotion
Promote gift cards before Diwali, Raksha Bandhan and New Year; plan with our festival calendar.
Rules and accounting
Set clear validity periods and terms, and ask your CA about GST and accounting treatment of gift cards.
Check bonus value offers with our discount calculator.
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