Google Analytics 4 (GA4) shows how people find your website and what they do there. Set up properly, it tells you which marketing brings enquiries.
Step 1: create a property
- Go to analytics.google.com and sign in with your business Google account.
- Create an account and a property in your time zone (India) and currency (INR).
- Add a web data stream with your website address.
Step 2: install the tag
- WordPress: use a trusted plugin or Site Kit by Google.
- Shopify: connect through the Google & YouTube app.
- Custom sites: paste the Google tag into every page’s head, or use Google Tag Manager.
Step 3: track enquiries as key events
GA4 records page views and some actions automatically. You need to mark what matters as key events:
- Form submissions (easiest with a thank-you page).
- Clicks on phone numbers.
- Clicks on WhatsApp buttons.
- Purchases, for online stores.
Step 4: link Search Console
Link Google Search Console to see search queries inside Analytics. Read our Search Console guide.
Reports to check monthly
| Report | What it tells you |
|---|---|
| Traffic acquisition | Where visitors come from |
| Pages and screens | Most visited pages |
| Key events | Enquiries by source |
| Tech overview | Mobile vs desktop |
Tag your links
Use UTM tags so Analytics knows exactly which post, ad or message brought each visitor. Use our UTM link builder. Then work out your conversion rate.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
