Your categories tell Google what your business is. The primary category has the biggest effect on which searches you appear for, so choosing well can change your results quickly.
Rules for choosing categories
- Pick the most specific primary category that describes your main business.
- Add secondary categories only for services you genuinely offer.
- Describe what you are, not what you sell: “Dental clinic”, not “Teeth whitening”.
- Check what the top-ranking competitors use.
Examples
| Business | Primary category | Possible secondary categories |
|---|---|---|
| Dental clinic | Dental clinic | Dentist, Orthodontist, Cosmetic dentist |
| Beauty salon | Beauty salon | Hair salon, Nail salon, Bridal makeup artist |
| Coaching centre | Coaching center | Tutoring service, Education center |
| Interior designer | Interior designer | Kitchen remodeler, Furniture store |
| Restaurant | The cuisine, e.g. North Indian restaurant | Family restaurant, Takeout restaurant |
| Real estate office | Real estate agency | Real estate developer, Property management company |
Exact category names can vary; type in the category box and choose from Google’s list.
How to find the right category
- Search your main keyword on Google Maps.
- Open the top three results; their primary category shows under the name.
- Use the most specific option that honestly describes your business.
Common mistakes
- Choosing a broad category like “Doctor” or “Shop”.
- Adding categories for services you do not offer.
- Changing categories often, which can trigger reviews.
After categories, add your services and write posts with our post generator.
Want the full picture? This article is part of Google Business Profile: the complete guide, our in-depth guide with everything in one place.
