The Services section tells Google and customers exactly what you do. A complete list helps your profile match more searches.
Suggested and custom services
Google suggests services based on your categories. You can tick those that apply and add your own custom services.
How to add services
- Open your profile and choose Edit services.
- Tick the suggested services you offer.
- Add custom services for anything missing.
- Add a short description and price where it helps.
Use the words customers use
| Instead of | Use |
|---|---|
| Endodontic therapy | Root canal treatment |
| Residential pest management | Cockroach and termite control |
| Hair chemical services | Hair smoothening and keratin |
Find variations people search with our keyword combiner.
Descriptions
Write one or two helpful sentences per service: what it is, how long it takes, who it is for. Avoid stuffing keywords.
Match your website
Services on your profile should match pages on your website. One page per main service helps both rank.
Check completeness
See which profile sections still need work with our profile score checker.
Read how to choose categories.
Want the full picture? This article is part of Google Business Profile: the complete guide, our in-depth guide with everything in one place.
