Google shows products from many stores in the Shopping tab and search results, often for free through Merchant Center product listings.
Set-up steps
- Create a Google Merchant Center account and verify your website.
- Add business information, shipping and return policies.
- Submit a product feed, through Shopify or WooCommerce integrations, or a spreadsheet.
- Fix any disapprovals.
Feed quality
- Accurate titles and descriptions.
- Clear images that meet requirements; create clean images with our product image maker.
- Correct prices and availability, matching your website.
- GTINs where products have barcodes.
Structured data
Product schema on your pages supports accuracy; generate it with our product schema generator.
Common problems
- Price mismatches.
- Missing policies or contact information.
- Policy violations for restricted products.
See our e-commerce SEO service.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
