Customers worry about making the wrong choice. A guarantee shifts some of that risk to you, making it easier to say yes.
Types of guarantees
| Guarantee | Example |
|---|---|
| Satisfaction | Not happy with the cleaning? We redo it free. |
| Time | Kitchen installed in 30 days, or we pay ₹500 per day of delay. |
| Warranty | 10-year warranty on waterproofing. |
| Price | Fixed quote, no hidden charges. |
| Money-back | Full refund within 7 days for online courses. |
| Free trial | First class free. |
Make it specific
“100% satisfaction guaranteed” is vague. Say exactly what you will do if something goes wrong.
Keep it realistic
Only offer what you can honour. Unfulfilled guarantees break consumer protection rules and damage trust.
Where to show it
- Near the main button.
- On pricing pages.
- At checkout.
Turn it into a selling point
A strong guarantee can be your main difference; explore it with our USP generator, and pair it with a confident button from our CTA button generator.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
