Guest posting means writing articles for other websites. It can build reputation and referral traffic, but large-scale guest posting mainly for links is treated as link spam by Google.
Good guest posting
- Writing for respected publications in your industry or city.
- Sharing genuine expertise their readers value.
- A natural author bio link or no link at all.
Risky guest posting
- Paying for posts on sites that publish anything.
- Keyword-stuffed anchor text links.
- Same article spun across many sites.
- Sites created only to sell links.
Check the site
- Is it relevant and real, with real readers?
- Does it publish quality content?
- Check where links point with our URL parser.
Link attributes
Sponsored or paid content should use rel="sponsored" or nofollow on links.
Pitch ideas
Draft compelling titles with our blog title generator.
Read backlinks explained.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
