Headings break a page into sections, like chapters in a book. They help readers scan and help Google understand your content.
How headings work
- H1: the main title of the page. Use one per page.
- H2: main sections.
- H3: sub-sections within an H2.
Example structure
H1: AC Repair in Gurugram
H2: Our AC repair services
H3: Split AC repair
H3: Window AC repair
H2: Prices
H2: Areas we serve
H2: Frequently asked questions
Best practices
- Include the main keyword in the H1 naturally.
- Use H2s for the questions and topics people care about.
- Keep headings short and descriptive.
- Do not skip levels just for styling, such as H1 straight to H4.
- Do not use headings only to make text big; use CSS for styling.
Headings and AI search
Clear, question-style headings followed by direct answers make it easier for search features to understand and quote your content.
Check your pages
In your browser, view the page source or use a browser extension to list headings. Convert plain text to clean HTML with headings using our text to HTML converter, and check length with our word counter.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
