Google Images brings visitors to product pages, portfolios and recipes. It is especially useful for visual businesses like furniture, fashion, jewellery and interior design.
1. Use original photos
Stock photos appear on thousands of sites. Original photos of your products and work are more likely to rank and build trust.
2. Name files clearly
Rename IMG_4521.jpg to teak-wood-dining-table-6-seater.jpg before uploading.
3. Write good alt text
- Describe what is in the image in a short sentence.
- Include a keyword naturally if it fits.
- Do not stuff keywords.
Alt: Six-seater teak wood dining table with cushioned chairs in a bright dining room
4. Resize and compress
Upload images no larger than they display. Resize with our image resizer and compress with our image compressor. Use WebP where your site supports it.
5. Put images near relevant text
Google uses the surrounding text, headings and captions to understand images.
6. Add structured data
Product schema helps product images appear with price and availability. Use our product schema generator.
7. Let Google crawl images
Make sure your robots.txt does not block image folders, and include important images in your sitemap.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
