Your page may rank well yet get few clicks. Improving how your result looks can bring more visitors without higher rankings.
Titles
- Include the main keyword.
- Add a clear benefit or specific detail: price, year, number, location.
- Keep it within roughly 60 characters.
Descriptions
Summarise the value and include a call to action; draft with our meta description generator.
Rich results
- Product stars and prices.
- Breadcrumbs.
- Structured data where eligible.
Readable URLs
Short, descriptive URLs look more trustworthy.
Test changes
Change titles on pages with many impressions and low CTR, then compare CTR after a few weeks. Preview first with our search preview.
Avoid clickbait
Misleading titles increase bounces and erode trust.
Read title tags.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
