Doubling your conversion rate has the same effect as doubling your traffic, and it is often cheaper. These changes help most business websites.
Know your starting point
Conversion rate is enquiries or sales divided by visitors. Calculate yours with our conversion rate calculator, and see what an improvement is worth with the funnel calculator.
1. Clarify the offer
State what you offer, for whom and why it is better, in the first screen.
2. Make the action obvious
One main button, repeated down the page, with clear text such as “Get my free quote”.
3. Offer WhatsApp and call options
Not everyone wants to fill a form. Many Indian customers prefer to message or call.
4. Shorten forms
Ask only what you need to follow up. Every extra field loses some people.
5. Show proof near the action
Reviews, ratings, client logos and results next to the form reduce doubt at the moment of decision.
6. Answer objections
Price, time, trust and risk are the usual objections. Answer them in FAQs or near the button: “No obligation”, “EMI available”, “Reply within 10 minutes”.
7. Speed up the page
Faster pages convert better, especially on mobile.
8. Match message to source
Visitors from a “free check-up” ad should land on a page about the free check-up.
9. Test and learn
Change one thing at a time and measure. Read A/B testing for beginners.
See our conversion rate optimisation service.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
