Giveaways can increase reach and followers quickly. But poorly planned giveaways attract freebie hunters who never buy. Plan for the right people.
Choose a relevant prize
Give away your own product or service, not a phone or cash. Then entrants are people interested in what you sell.
Simple entry rules
- Follow your account.
- Like the post.
- Comment with an answer or tag a friend who would love it.
Keep it to two or three steps.
Follow Instagram’s rules
- Include official rules, eligibility and dates.
- State that the promotion is not sponsored or endorsed by Instagram.
- Do not ask people to tag themselves in photos where they do not appear.
Indian legal considerations
Contests should be skill-based or clearly free to enter, not lotteries requiring payment. Check any state-specific rules and consult a professional for large contests.
Pick winners fairly
Use our random name picker and announce winners publicly.
Write the post
Draft a clear giveaway caption with our caption generator.
After the giveaway
Offer all entrants a small discount so the interest turns into sales.
Read rules for social media contests.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
