When someone visits your profile, they see your grid before any single post. A consistent look signals a professional, trustworthy business.
You do not need perfection
Reels and real photos matter more than a perfectly matched grid. Aim for consistent, not rigid.
Simple ways to be consistent
- Colours: 2–3 brand colours in graphics; pull them from your logo or best photo with our palette tool.
- Fonts: the same one or two fonts on all graphics.
- Photo style: similar light and editing for product photos.
- Reel covers: a consistent cover style with a clear title.
Posting patterns
- Alternate between photos, reels and graphics.
- Rotate content types: product, tip, review, behind the scenes.
Preview before posting
See how new posts will look on your grid with our Instagram grid preview.
Reel covers and the grid
Reels display in a 3:4 crop on the profile grid. Keep the main subject and title in the centre.
Pin your best posts
Pin up to three posts at the top: an introduction, your best offer and your best review.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
