Highlights sit below your bio and keep your best Stories permanently. New visitors use them to learn about you quickly, like pages on a website.
Highlights every business should have
| Highlight | What to include |
|---|---|
| Start here / About | Who you are, what you do |
| Prices or Menu | Rate cards, packages, menus |
| Reviews | Screenshots of reviews, customer videos |
| Work / Results | Before-and-after, projects, products |
| How to order | Steps, payment, delivery |
| FAQs | Common questions |
| Location | Address, landmark, directions |
Order matters
Put the most useful highlights first: usually prices, reviews and how to order.
Covers
- Use simple icons or text in your brand colours; pick them with our palette tool.
- Covers display as small circles, so keep them simple.
- Create them at 1080 × 1920 with the icon centred; resize with our image resizer.
Keep them fresh
Remove outdated prices and offers. Add new reviews regularly.
Read Instagram Stories ideas.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
