Reposting customer photos, creator content or memes can be useful, but content belongs to its creator. Using it without permission can lead to removals, account penalties or legal trouble.
Safe ways to reshare
- Story reshares: resharing a post or Story where you are tagged, using Instagram’s built-in share, generally credits the creator automatically.
- Collab posts: invite the creator as a collaborator.
- Permission first: ask before reposting to your feed or using in ads.
How to ask
Hi Meera, we love this photo of your cake from our bakery! May we share it on our page with credit to you?
Keep the reply as a record. Draft requests with our message generator.
Credit properly
Tag the creator in the image and mention them in the caption: “📸 by @username”. Write captions with our caption generator.
Using content in ads
Ads need clear written permission, ideally covering where and how long you will use it. Paid usage may require a fee.
Avoid
- Downloading and reposting reels from other accounts.
- Removing watermarks.
- Using copyrighted music, film clips or brand logos.
Read user-generated content.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
