Stories are seen by your most engaged followers, people who already know you. That makes them ideal for nudging viewers to enquire or buy.
Stories that start conversations
- Polls: “Which colour should we restock?”
- Question box: “Ask us anything about skincare.”
- Quiz: fun facts about your product or field.
- Slider: “How excited are you for our Diwali collection?”
Replies to these come into your DMs, which is where sales happen.
Stories that sell
- New arrivals with a link sticker to the product.
- Limited-time offers with a countdown sticker.
- Customer reviews and unboxings.
- “Only 3 left” updates.
Stories that build trust
- Behind the scenes: packing orders, preparing food, setting up.
- Meet the team.
- Day in the life of the owner.
Use Highlights
Save your best Stories into Highlights on your profile: Prices, Reviews, Menu, How to order, Location. These work like a mini website.
Tips
- Post several Stories a day, spread out.
- Keep text large and within safe areas.
- Use the right size (1080 × 1920); resize with our image resizer.
- Post when your audience is active; check our best time to post tool.
Read Reels vs posts vs Stories.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
