Outdated content quietly costs business: old prices, former staff, expired offers and last year’s dates make visitors doubt you.
What goes out of date
- Prices and packages.
- Team members.
- Offers and festive banners.
- Opening hours and holiday timings.
- Copyright year and “updated” dates.
- Policies and legal pages.
- Portfolio and testimonials.
A content review routine
- Monthly: offers, hours, prices.
- Quarterly: team, services, testimonials, FAQs.
- Yearly: full read-through and policies.
Schedule reviews with our content calendar generator.
Bulk changes
When names or details change, update all mentions; our find and replace tool helps with exported text.
Assign an owner
Someone in the team should be responsible for website accuracy.
Read refreshing old content.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
