Keyword mapping matches each important search term to the page best suited to rank for it. It prevents gaps and overlaps.
Build your map
- List keywords by theme: services, locations, problems, comparisons.
- Group similar keywords with the same intent.
- Assign each group to one page.
- Note pages that do not exist yet; these become your content plan.
Example
| Keyword group | Page |
|---|---|
| dentist in rewari, dental clinic rewari | Home or Rewari location page |
| root canal cost, rct price | /root-canal-treatment/ |
| braces vs aligners | Blog comparison post |
Tools
Generate variations with our keyword combiner and clean URLs with our URL slug generator. A spreadsheet is enough to maintain the map.
Use it
Optimise titles, headings and content for each page’s group, and link internally with matching anchor text.
Read keyword cannibalisation.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
