A simple dashboard lets you see in two minutes whether your landing pages and ads are working, instead of digging through several tools.
What to include
| Metric | Source |
|---|---|
| Visitors by page and source | Google Analytics |
| Conversions (leads, bookings, sales) | Analytics, CRM |
| Conversion rate by page | Calculated |
| Ad spend | Ad platforms |
| Cost per lead | Calculated |
| Qualified leads and customers | CRM or sales sheet |
| Cost per customer | Calculated |
Free tools
- Looker Studio connected to Google Analytics and Sheets.
- A Google Sheet updated weekly by hand.
Calculations
Use our conversion rate calculator and cost per lead calculator to check figures.
Review routine
- Weekly: conversions, cost per lead, anything broken.
- Monthly: cost per customer, best pages, tests to run.
Read landing page tracking.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
