These twelve landing page patterns work across many Indian businesses. Each is described with its offer, what goes on the page and why it converts.
Lead generation
- Free consultation: clinics, lawyers, consultants. Headline with the outcome, short form, doctor or expert photo, reviews.
- Free audit or check: services and B2B. A sample report builds confidence to fill the form.
- Price calculator: contractors, websites, interiors. Visitors get a range, then enquire for an exact quote.
- Demo class: coaching and courses. Batch timings, faculty and past results near the form.
Real estate and high-ticket
- Single project page: price range, floor plans, amenities, RERA details, site-visit booking.
- Brochure download: the brochure in exchange for contact details.
Events and time-bound offers
- Free camp or open day: date, time, location and a simple registration.
- Festival offer: a countdown to the end date creates urgency.
- Webinar registration: topic, speaker and what attendees will learn.
E-commerce
- Single product page: big images, benefits, reviews, COD and delivery details.
- Bundle offer: products together at a better price.
WhatsApp-first
- Chat to order: menu or catalogue with a big WhatsApp button.
What they have in common
- One offer and one action.
- A headline about the result.
- Proof close to the form.
- Fast on mobile.
Design buttons with our call-to-action generator, or see our landing page design service.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
