The headline is the first thing visitors read and often the only thing before they decide to stay or leave. A strong one can change your conversion rate more than any design change.
What a good headline does
- Matches the ad or link the visitor clicked.
- Promises a result the visitor cares about.
- Is specific, clear and short.
Five formulas
- Result without pain: “Straighter teeth without metal braces.”
- Result for audience in time: “More patients for your clinic in 90 days.”
- Simplest way: “The easiest way to get your GST registration done.”
- Question: “Tired of paying for portal leads that never answer?”
- Offer first: “Free home inspection this week: book in 30 seconds.”
Our headline generator creates options from these formulas.
Add a subheading
The subheading explains how you deliver the result and removes the main doubt: “Clear aligners fitted by specialists in Rewari. EMI available.”
Mistakes
- Your company name as the headline.
- Vague claims like “Quality service since 2010”.
- Headlines that do not match the ad.
Test it
Try two headlines with the same traffic and compare. Use our A/B test calculator to check whether the difference is real. Read A/B testing for beginners.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
